Marketing and Service Strategies Development Using Blue Ocean Strategy and System Dynamics
نویسندگان
چکیده
منابع مشابه
designing competitive strategies through apply of judo strategy and blue ocean strategy in bsc model
abstract today, competitive strategies have got accepted as one of the most important means of manager to compete in markets. in the strategic management process, development of the strategic quantitative objectives based merely on the experts’ ideas.in this research, after reviewing the bsc,swot, judo strategy model and blue ocean strategy model, the concepts are applied to increase quality of...
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The parts manufacturing companies should select a proper strategy according to their current and future environmental conditions and capabilities to survive and thrive in competitive market. To help the companies to select the best strategy the current paper proposes a model. The model is developed using a number of strategic tools, including TOPSIS, SWOT analysis and Six Paths Framework to For...
متن کاملDeveloping Best Strategy Using Blue Ocean Strategy: the Case of Salim Engineering Company
The parts manufacturing companies should select a proper strategy according to their current and future environmental conditions and capabilities to survive and thrive in competitive market. To help the companies to select the best strategy the current paper proposes a model. The model is developed using a number of strategic tools, including TOPSIS, SWOT analysis and Six Paths Framework to For...
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Despite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue 22-fold over the last ten years by reinventing the circus. Rather than competing within the confines of the existing industry or trying to steal customers from rivals, Cirque developed uncontested market space that made the competition irrelevant. Cirque created what the authors call a blue ocean, ...
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Marketing airline products and services has always been highly competitive and requires that rigorous strategic planning is put in place for achieving maximum growth and profitability. Customer relationship management which is one of the factors that has direct impact on the overall performance of an airline must be guided and maintained by changing organisational internal and external marketin...
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ژورنال
عنوان ژورنال: Advances in economics, business and management research
سال: 2023
ISSN: ['2352-5428']
DOI: https://doi.org/10.2991/978-2-38476-064-0_43